No matter what the size, scale or reach of their business, no-one needs reminding just how important their branding, marketing and advertizing campaigns need to be. Indeed, it is an ongoing campaign which needs to respond to market fluctuations which are ongoing online, in stores and even on the roads. Speaking of which, fleet advertising can be one of the most challenging specializations in ensuring brand recognition and always being noticed by the public.
On your feet and out of the box thinking, along with all the other skills and techniques that go into professional brand design, marketing, advertising and company or product label design is required. In the case of fleet advertising, no graphic design technician will ever forget that customized lettering needs to be arranged back to front so that motorized passersby can notice the company logo or product ad in their rearview mirrors.
Also, a rooftop design can never be taken for granted either. It depends on the product or service being carried by the fleet. For instance, essential services which double up as emergency services will have their emergency toll-free number displayed on the van’s rooftop, not forgetting to advertise accordingly on the commercial car’s sides and backdoors. Why is graphic design for companies that need to operate a fleet so challenging then?
The skill is to make an impression to passersby while being mobile. Just how quickly an image can flash by, but when it gets noticed, the impression can be memorable. Over and above the usual marketing and advertising team required for brand creation, it is necessary to have a special team of technicians in operation to transfer designs directly to commercial carriers. One such skill required in this business is that of making paint applications usual to the motor vehicle.